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Can DIDI beat UBER globally? As Didi is really been challenged in China with new regulations around data security, maybe Didi will never be able to beat Uber globally. Uber on the other hand has many regulation problems too, especially on hiring drivers.
What is the story behind DIDI? Didi was founded in 2012. They are a monopoly in China. Globally, they are active in 13 markets, 800 million users and 3 times more trips than Uber, they are a heavyweight. In innovation, they are leading in self-driving cars.
What key challenges does DIDI have? Since the IPO of Didi in New York end of June 2020, the Chinese government has been scrutinizing Didi on anti-trust, on data privacy, on data security, Especially, as global company, they are falling victim of the new national data protection laws on sharing data between countries, so they need to change their whole data gathering and server strategy.
How is DIDI doing on providing an offer you can’t refuse? Didi is a super offer mostly because of the quantity of drivers and cars. But also, Didi’s use of technology to train the drivers has really made it a high-quality experience for users. Their ecosystem partners are offering a complete experience for the market. As for self-driving, this is like going into the future with Didi.
How is DIDI doing on providing ultimate convenience? What is really cool about Didi is their prediction algorithms, where they send cars ahead of time, so it feels like magical. Their mobility diversity across different modes of transport is also a unique offering. They were really supportive in times of covid-19 struggle.
Is DIDI a partner in life? For drivers, they help them to acquire their own car and get cheap fuel and support them on getting an electrical vehicle. Because Didi is an open ecosystem, even for drivers who are not working for Didi, they can benefit from the ecosystem for charging vehicles for example.
How is DIDI changing society and the world? Didi wants to be more than a car sharing company, and is trying to help solve the mobility problem and pollution of cities. That is why they are pushing so hard on electrical vehicles and make custom EV cars with their partners like BYD. They are all about protecting communities and providing a healthier life for urban citizens.
What is the story behind UBER? Uber is the sharing pioneer. The world was going to get Uberized. Uber has been reinventing how to get from Point A to B, and went into many services. The two most significant are Uber Mobility and Uber Eats. Uber Eats save the company from bankruptcy during the pandemic.
What challenges does UBER have? Uber is an asset-light company that makes a lot of money from the gig-economy. But as more and more governments feel that Uber should give the same benefits to drivers as employees, it could spiral the company into a place away from the original car sharing concept of Uber. During the Pandemic, many Uber drivers found other jobs, and so Uber had to lure them back with more incentives.
How is UBER doing on providing ultimate convenience? Uber completely reinvented the taxi model, and customer love it. In every place they launched, the taxi services plummeted in rides, while Uber grew exponentially. Digital convenience is the driver of their success.
Is UBER a partner in life? Can they become a mobility partner instead of a service provider of rides? Toyota, as largest car manufacturer in the world, is building the city of the future, without cars. They believe that the city of the future has no need for individual cars anymore, and cities need to be built around people. Uber does not seem to have a real vision about the mobility platform of the future.
How is UBER changing society and the world? Uber claims to make cities safer, more environmentally friendly, and better life quality for the urban residents. The challenge is that when Uber enters a new city, the CO2 emissions typically increase. Therefore, they are trying to focus on transforming to electrical vehicles, but this is still a long game for Uber. So, in all, there is still a lot to do for Uber to make the planet a healthier place.
Who has the best offer that we can’t refuse? Both Uber and Didi want to change the world, but both with their challenges today. They are at crossroads. Either of these companies or another one needs to reinvent the industry again to benefit both the employee, the customer and society.