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Introduction to the Marketing Funnel
How the Marketing Funnel Works
Introduction to Ads That Will Fit Within the Funnel
Top of the Funnel Ad Example and Explanation
Middle of the Funnel Ad Example and Explanation
Bottom of the Funnel Ad Example and Explanation
Why Utilize a Marketing Funnel
Where Should Businesses Spend Their Ad Dollars?
What you'll learn
What is a marketing funnel?
Why is it called a marketing FUNNEL when it’s not actually shaped like one?
The three parts of your marketing funnel you need to know about
What you should focus on creating in each stage of your marketing funnel
Why you SHOULDN’T run paid ads to your marketing funnel!!
Understanding the top of your marketing funnel
Identifying your goals at the top of your marketing funnel
Understanding the middle of your marketing funnel
Identifying your goals in the middle of your marketing funnel
Your lead magnet needs to have these three things in order to be successful
Understanding the bottom of your marketing funnel
Identifying your goals at the bottom of your marketing funnel
How long will it take for someone to go through your marketing funnel and become a customer?