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High school-level content vs masters-level content. Is that where we are now?
How do you tell Google that you're an expert?
Joining the dots on personal information and bio pages.
Does every author need a bio page?
Experts in multiple, unconnected disciplines - how does Google work that out?
How to start online as an expert with no existing online presence.
What is 'experience' - the new E in E-E-A-T?
Does Google have the technology to understand what a real expert is?
What are the risks of AI generated content and how can you prevent them?
Lily gives us an overview of the recent work that Amsive Digital has been doing for clients. We also hear from Lily and the near future of search.
Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital
Breaking down Bing’s AI integration and Google’s AI announcement
Lily’s take on the future of AI integration and SEO
The competition between Google and ChatGPT
How to incorporate AI content generation into your strategy
Best use cases for AI content tools
AI content tools for enterprise vs. small businesses
Why the case studies of AI content generation success are problematic
Lily’s clients and their stance on AI content tools
How will AI content generation evolve from here?
Where to find Lily Ray
Intro
Unhelpful content in Google
Takeaways from the March Update
SERP features
Winner from the update
Similarities to ‘Penguin’
Unfairly hit by HCU
Chaotic vs. Templated content
Category bias?
Dangers of following the crowd
Google’s mixed communications
Business model as a ranking factor
Evolution of SEO
EEAT vs. Domain Authority
May(day) 5th
The consequences
Adapting to Google products
Impact of SGE