Intro

How do we decide if market research and marketing research are the same thing?

Positioning a product

Define the objectives and research needs

Designing the research

Data Collection

Collecting Information

Analyzing the data

Analyze the data and develop insight

Action Plan and Implementation

Conclusion

Summary

Intro

What is Marketing Research?

Examples of Market Research

Using Market Research to make Changes

What are some business or marketing topics you would like videos on?

Under Armor Example

Competitive Marketing Research

Why do companies do marketing research?

What is Marketing Myopia?

Conclusion

What is marketing research?

Analyzing Responses

Marketer's Intuition vs. Marketing Research

Combining Intuition and Marketing Research

Finding a new store location

Summary

Collect Information

Data Processing

Analyzing the Information

Conclusion

Introduction

Marketing research is a system of

Step 1. Define the problem

Define the Sample

Step 3. Execute data collection

Analyze the results

Make the Research Report

Desk research

2. Postal questionnaire

Personal interviews

Statistical methods

Primary Market Research

Secondary Market Research

intro

Definition

Reasoning

Marketing Process

Step I

Step II

Step III

Step IV

Notes

Is Management Supportive of the Research & Will They Abide By What The Research Recommmends?

How Large or Small Will the Research Be?

Designing the Research: What kind of Data Do We Need?

The Data Collection Process: How Are We Going to Go Out & Collect the Data

Conclusive Research: Confirming Your Ideas, Do They Like It? Yes or No.

Exploratory Research. Finding Out What the Problem is, "Discovering" Problems

Analyze the Data: Discover Trends, Decipher What the Numbers Mean & Come Up With Ideas to Fix Problems Based on Marketing Research

Develop an Action Plan in order to Address the Issues or Opportunities Brought Up By the Marketing Research

Introduction

Effective marketing research surveys

(1) Figure out the “why”

(2) Choose the right respondents

(3) User-friendliness is key

(4) Get qualitative data

(5) Choose your platform wisely

Thorough data analysis

It’s time to survey

Recap

Subscribe to Jotform

Intro

Marketers collect yeses

The analogy of a fulcrum

You don't optimize a webpage, you optimize a thought sequence

What do marketers do?

The anchoring equation

The value of customer theory

Growing in understanding of the customer

MEC Labs Heuristics

Applying theory to marketing research

Marketing Research

Marketing Analytics

Similarities and Differences

Intro

What is exploratory research?

Benefits of Exploratory Research

Qualitative Research

Why you always want to start with exploratory research

Conclusive Marketing Research

Benefits of Conclusive Research

Examples of Conclusive Research

Conclusive Research - Panel Data

Conclusion

Introduction

Quantitative v Qualitative

Example: Focus Groups

Benefits and Drawbacks of Quantitative Research

Benefits and Drawbacks of Qualitative Research

Why is it important to keep marketing research ethical?

Keeping participants anonymous

Benefits of anonymity in marketing research

Why is it important to get honest answers?

Do not trick or mislead participants

Don't mislead participants

Don't hurt your participants

Protect data privacy

Misusing findings

Conclusion

intro

Observational Research

Survey Research

Experimental Research

Mail Surveys

Telephone Interviewing

Personal Interviewing

Focus Groups

Online Marketing Research

Research Lessons from Advertising Strategy

Audience Measures using Surveys

Ratings

Flaws with Share of Voice

Cable Television Split Tests

Measuring advertising effectiveness

Perceptual Measures

Physiological Measures

Number of Exposures

Context Bias