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Is Management Supportive of the Research & Will They Abide By What The Research Recommmends?
How Large or Small Will the Research Be?
Designing the Research: What kind of Data Do We Need?
The Data Collection Process: How Are We Going to Go Out & Collect the Data
Conclusive Research: Confirming Your Ideas, Do They Like It? Yes or No.
Exploratory Research. Finding Out What the Problem is, "Discovering" Problems
Analyze the Data: Discover Trends, Decipher What the Numbers Mean & Come Up With Ideas to Fix Problems Based on Marketing Research
Develop an Action Plan in order to Address the Issues or Opportunities Brought Up By the Marketing Research
The Results of the research need to be put in a way that can be easily read, understood and shared to key personnel.
Short-focus on the main results of the study and where we go from here.
Methodical-make sure you cover all main issues and research questions.
The Make Up of an Action Plan Conclusions-point out the insights that came from the research, what they mean, what needs to be done to rectify problems or take advantage of opportunities found.