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Intro
Defensive product targeting
Example
Single keyword ranking campaigns
How to set up single keyword ranking campaigns
New keyword discovery campaigns
How to set up new keyword discovery campaigns
What strategies to use on single keyword ranking campaigns
What set of campaigns Chris recommends
Join the next European Seller Conference
Introduction to the video series
Understanding organic versus paid searches
Importance of running PPC campaigns
Benefits of being on page one of search results
Definition and role of Amazon PPC
Overview of the process and cost of PPC
Different ad types in Amazon PPC
Sponsored product ads and their targeting options
Sponsored brand ads and their visibility advantages
Sponsored display ads and their placement on product detail pages
Sponsored Display and DSP Placement
Different Ad Placements on Amazon
Importance of Targeting and Defending Your Product Detail Page
Amazon PPC Eligibility and Benefits of Brand Registration
Leveraging Amazon Stores for Product Showcase
Important PPC Terminology: Impressions, Clicks, Click-Through Rate, Search Term, Keyword, Bid
Additional PPC Terms: Targeting, Negative Keyword, Keyword Match Types, Dynamic Bidding, Placement Bidding
Understanding ACoS and TACoS Metrics
Conclusion