What Is a Product

Virtual Products

Product Characteristics

Value Exchange

Major Consumer Product Types

Business Products

Examples of Business Products

Industry Products

How To Launch a New Product

Launch Phase

Introduction - The 6 Key Elements of Product Discovery

Creating Discovery Alignment to enable Team Autonomy

Understanding the Problem Space of Product Discovery

Collaboratively Ideating Solutions that drive Changes in Behaviors

Prototyping Experiences to reduce Uncertainty

Testing the critical assumptions of Product Discovery Ideas

Refine validated Discovery Ideas for focused Delivery

How to Combine Discovery Elements

Introduction

The Difference between Product Vision and Product Strategy

Comparing Product Vision and Product Strategy

How Product vision and Product Strategy influence each other

How Vision and Strategy relate to Product Discovery and OKRs

How Can Product Vision Help with Product Strategy

Making your individual choices

Introduction

Step 1: Ideation

Step 2: Research

Step 3: Planning

Step 4: Prototyping

Step 5: Sourcing

Step 6: Costing

Tips for Developing a New Fashion Product

Tips for Developing New Beauty Products

Tips for Developing New Food Products

Introduction

What is the Potential Market Size or Demand

Who are Your Competitors?

Is it a Trend, Fad, Flat or Growing Market?

Can Your Customers Buy the Product Locally?

Who are Your Target Customers?

What is Your Potential Selling Price?

What is Your Potential MarkUp?

How Many SKUS Will You Have to Stock?

Can You Offer a Subscription?

What is Your Products Size and Weight?

How Durable is Your Product?

Will You Face Seasonality Swings?

Does Your Product Serve a Passion or Solve a Pain?

Is Your Product Consumable or Disposable?

Is Your Product Perishable?

Are There any Restrictions or Regulations?

Introduction

Avoiding Product Strategy Confusion

What is in a Product Strategy?

Why Product Strategy is about Choices

How to make Product Strategy Choices

Executing Product Strategy Choices through OKRs

Product Strategy Key Result Examples

The Cadence of Adjusting Product Strategy Choices

Introduction

Doormats

Household Storage Containers

Kitchen Towels

Bike Saddles

Electronic Accessories

Toy Kitchens and Play Food

Motor Vehicle Carpet & Upholstery

Bookcases & Standing Shelves

Bookends

Temporary Tattoos

Needlecut Patterns

Hairstyling Tools and Accessories

Getting started

Listing Information

Adding Product Variations

Adding variations

Saving Your Product

Intro

Online Consumer Trend Publications

Industry Leaders

Social Curation Sites

B2B Wholesale Marketplaces

Industry and Niche Forums

How to Produce Brand New Ideas

Intro

Ask your readers questions

How Much Should You Charge?

My Goal

Bonus #3 - Facebook Group

Segment Your List

Using emotion to drive traffic and sales

Find your niche, find your expert

Metal Lab Designs Example

Weekly Coaching

Intro

Product Manifestation

Who is the Customer?

Why the emphasis on value?

What's Valuable to the Customer?

Tools & Techniques

Data Model

Low-fidelity prototyping techniques

What happens when the product is badly defined

Closing Remarks

Introduction

The Double Diamond Design Process

Discover Phase: Understand the Problem

Define Phase: Determine the Design Challenge

Develop Phase: Explore Potential Solutions

Deliver Phase: Build the Solution that Works

Product Naming, Messaging & Marketing Overview

Product Naming Process

Developing the Brand Messaging for the Product

Product Marketing Using Organic Content

Sponsored Segment by Shopify

Product Reveal: The Note-Taking Kit

Reflections After Launching a Product

Intro

Why Should You Sell a Digital Product?

Selling Physical Products VS Digital Products

Digital Product Ideas to Sell

Find The RIGHT Product to Sell

How to Create Digital Product

Creating Product Mock Ups

How to Title Your Digital Product

Build Online Store

Add Products to Store

How to Get SALES

Identify Passionate Communities

Research Resources

Does a Market Already Exist

How Much Do Competitors Sell each Product

Investment

Google Trends

Is Your Product a Need or a Desire

Desire-Based Products

Competitor Analysis

Intro

Product #1

Product #2

Product #3

Product #4

Product #5

Sellers Edge Monthly

Strategies for Finding Profitable Amazon Products

Discover New Business Opportunities at Trade Shows

Profit Margin and Sales Success

Discovering Product Opportunities on Amazon

Bat Niche Product Opportunities Exploration

Launch New Product At A Higher Price

Advanced Keyword Research and Product Opportunities

Combining Amazon Brand Analytics and Helium 10 BlackBox Data

Brand Analytics and Launch Strategies

Accessing and Listening to Podcast Episodes

Introduction

Above the Fold

Product Description

Strong Product Photography

Page Speed

Building Trust

Tactics to Convert Visitors into Customers

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