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Intro
What is SEO and why it is important
What are keywords
How to analyze search intent
How to find keyword for your site
What is ranking difficulty
What is on-page SEO
How to optimize a page for a target keyword
What is link building and why it is important
How to get backlinks for your site
What makes a backlink “good”
What are link building tactics for beginners
How to do blogger outreach for backlinks
What is technical SEO and why it’s important
What are technical SEO best practices
Why to incorporate SEO into your marketing strategy?
How does Google work?
Understand the meaning of a search query
Understand how Google identifies relevance through content
Learn how Google identifies the quality of content
How does Google consider the usability of webpages?
How does Google work with personalized data?