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The Surprising History of the Air Jordan
They originally cost $64.99
Peter Moore began working with Michael Jordan shortly after he left the University of North Carolina and joined the Chicago Bulls.
Michael Jordan was less keen. He called them 'the devil's colours', unsuccessfully arguing for the blue of his college uniform.
It changed sports marketing forever
But the Air Jordan 1 was revolutionary both for its striking looks and for the deal struck by the Jordan family.
Nike says the black and red shoes violated the NBA's dress code, which required footwear to be 51% white.
Today, sneakerheads still refer to the Air Jordan 1 model as 'Banned'.
The photo everyone knew of Michael wearing black and red Jordans came from a 1985 slam dunk contest. NBA rules didn't apply.
The Last Dance made the run of Jordans 1-XIII -the models worn by their namesake on the court-hotter than ever.