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Intro
About Jenny Li Fowler
Why Organic Social Marketing Strategy is so Important
The Benefits of Implementing an Organic Social Marketing Strategy
Organic Social Marketing Strategy Step 1: Define Your Mission and Set Your Goals
Organic Social Marketing Strategy Step 2: Craft Compelling Messages
Organic Social Marketing Strategy Step 3: Process Management
Organic Social Marketing Strategy Step 4: Evaluate Each Medium
Organic Social Marketing Strategy Step 5: Track and Revise Metrics
Organic Social Marketing Strategy Step 6: Monitor Mentions, Comments, and Conversations
Intro
About Katie Brinkley
Why Building Social Community and Connection is so Important
The Benefits of Implementing a Social Posting Strategy
Social Posting Strategy Step 1: Awareness Post
Social Posting Strategy Step 2: Elaboration Post
Social Posting Strategy Step 3: Community-Building Post
Social Posting Strategy Step 4: Action Post
The Benefits of Thoughtfully Engaging With Your Audience