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To many people, strategy is a mystery.
Strategy does not start with a focus on profit.
It's about creating value.
There's a simple tool to help visualize the value you create: the value stick.
What is willingness-to-pay?
What is willingness-to-sell?
Remind me: Where does profit come in again?
How do I raise willingness-to-pay?
And how do I lower willingness-to-sell?
Real world example: Best Buy's dramatic turnaround
Introduction
The Difference between Product Vision and Product Strategy
Comparing Product Vision and Product Strategy
How Product vision and Product Strategy influence each other
How Vision and Strategy relate to Product Discovery and OKRs
How Can Product Vision Help with Product Strategy
Making your individual choices
Organizational Insanity: Doing the same thing over and over again and expecting different results
New growth comes from new thinking
The Three A's of Strategy
Action: ability to stay focused on what's important to the business
Excellence is deviation from the norm
Allocating resources
Trade-offs
The #1 driver of revenue growth
Strategic Planning Offsite