To many people, strategy is a mystery.

Strategy does not start with a focus on profit.

It's about creating value.

There's a simple tool to help visualize the value you create: the value stick.

What is willingness-to-pay?

What is willingness-to-sell?

Remind me: Where does profit come in again?

How do I raise willingness-to-pay?

And how do I lower willingness-to-sell?

Real world example: Best Buy's dramatic turnaround

Examples of Strategy Statements

Strategy as a buzzword

Strategy in business

Where do we compete?

What unique value do we bring?

Resources

Example of a clearly-defined strategy

Unique Value Proposition

Intended, Emergent, and Realized Strategies

Conclusion

The original meaning of tactics

Common misconceptions

Long-term and short-term descriptors for strategy and tactics

What are strategies?

Examples of strategy and tactics

The rule of touch

Conclusion

Most strategic planning has nothing to do with strategy.

So what is a strategy?

Why do leaders so often focus on planning?

Let's see a real-world example of strategy beating planning.

How do I avoid the "planning trap"?

What do we need to do to win in our market?

Three levels of strategy development

Business Unit Strategy

Team Strategy

Strategy Is Not Best Practices

Strategy Is Not Cautious

Mistaking Operational Effectiveness for Strategy

What is Business Strategy?

Strategy is Choice

The core of strategy

Value Chain

Uniqueness

Be unique

How often should you update your strategy?

Strategy Execution Framework

Strategy Challenges

What are you NOT going to create?

Introduction

The Difference between Product Vision and Product Strategy

Comparing Product Vision and Product Strategy

How Product vision and Product Strategy influence each other

How Vision and Strategy relate to Product Discovery and OKRs

How Can Product Vision Help with Product Strategy

Making your individual choices

What is strategy?

A diagnosis that defines the challenge

Marketing's role

Summarizing a life strategy on a single page

Where did this idea come from?

What is a life strategy?

How do I define a great life?

How do I assess my life portfolio?

What portfolio choices can I make?

Where do I go from here?

Unclear on the Core

Multitasking

Three Inability To Make Trade-Offs

The Opportunity Costs

Focus

Intro

Strategy as a way to deploy resources to make the world a better place

How has the pandemic challenged your ideas?

Are companies and strategists infected with optimism?

Strategy as a creative act

Integrating design and creativity into strategy

Emerging voices in strategy

Are we going to see a revival of strategy?

Closing Remarks

What is a strategy?

Setting your north star

1) Understand your purpose

2) Figure out your strategic goals

Strategies are important

Start with that conversation

What is strategy?

The role of decision making in strategy

The four types of strategy

The four types of corporate strategies

What is a business model?

The four types of competitive strategies

Functional strategies with examples

What is an operative strategy?

New growth comes from new thinking

The 3A Framework

What do your not-to-do lists look like?

Goals & Objectives

Strategy is how we're going to get there

Use your strategic plan to drive daily activities

Are you recording your best ideas?

The Rule of Touch

Why are you not happy with your strategic plan?

Strategy is the power to go from where you are today to where you want to go