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Introduction
Typeface vs font: what's the difference?
Creating the vibe
Understanding the market position
Learn the language
Understand the application
Be mindful of trends
Free fonts: pros and cons
Where to find your typeface
Licensing. Boring but essential
Example: Citizen Canine
Example: The Folio Group
Example: The Thought Partnership
Example: Sober Spaces
Opening Remarks
Understanding the combination of visual elements
How does typography help to communicate data?
Use fonts that reach your audience
Typography in headlines
Use one typeface in different weights
How do you think typography and design can help with accessibility?
Understand how type works
Use labels in the chart
Conclusion
Introduction about Niteesh & Context
What is typography?
Typography vs Lettering vs Calligraphy vs Type Design
Type Design as a System of Letters
What a font file looks like
Do we need so many fonts?
Experimental Typefaces (Editorials, Media, etc.)
Typefaces for specific challenges (Screen vs. Print, purpose, #Bookerly in Kindle, Bell Sentinel typeface for Phone books vs #Helvetica)
Why you can't use Helvetica for phone books & Ink Traps
Do you design font any way you want to?
Journey of a Typeface
Defining Characteristics of Typeface
Typefaces for Mathematics and Science
Superscript, Subscript, & Open Type Features
Sketching a font
Designing shapes
Designing system — adhesion
Spacing type: Side-bearing
Kerning & Tracking typefaces
Why we pay so much for professional fonts vs Dafont
Expansion of type family (Microweight, italics, bolds, blacks, thins, mediums, etc.)
Expanding to different scripts
Not defined characters
Choosing a typeface for a project: Type Specimen
Kerning vs Tracking what's the difference?