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Welcome & Introduction
The Journey from Sales to Marketing
Customer Insights: The Foundation of Strategy
Participating in Customer Advisory Boards
Hindi Ads Case Study: Overcoming Language Barriers
LinkedIn Audience Network: A Global Perspective
Sales and Marketing Alignment: A Personal Take
Enhancing APAC Strategies with Local Insights
Wrap-Up: The Importance of Measurement
Intro
What is a go-to-market strategy?
What can a go-to-market strategy be used for?
The 6 steps of a go-to-market strategy
Step 1 - Defining your ideal customer profile (ICP)
Step 2 - Researching your competitors
Step 3 - Developing you messaging
Step 4 - Setting targets
Step 5 - Choosing your tactics
Step 6 - Providing feedback