Introduction

The Difference between Product Vision and Product Strategy

Comparing Product Vision and Product Strategy

How Product vision and Product Strategy influence each other

How Vision and Strategy relate to Product Discovery and OKRs

How Can Product Vision Help with Product Strategy

Making your individual choices

Introduction

The Double Diamond Design Process

Discover Phase: Understand the Problem

Define Phase: Determine the Design Challenge

Develop Phase: Explore Potential Solutions

Deliver Phase: Build the Solution that Works

Product Naming, Messaging & Marketing Overview

Product Naming Process

Developing the Brand Messaging for the Product

Product Marketing Using Organic Content

Sponsored Segment by Shopify

Product Reveal: The Note-Taking Kit

Reflections After Launching a Product

Comprofacial

Define Your Minimum Viable Segment

Space Health

Personalized Menopausal Management

Your Use Case

Your Product Is Very Unlikely To Be the Whole Solution

The Success of Amazon

Switching Costs

What Was the Situation before Your Product and What Is the Situation after Your Product

Defining Who It Is for Use

Company Gap

Youtube

The Sas Business Model

A Minimum Viable Segment

Packaging and Pricing

First Principles Advantage Disadvantage

How Do You Think about Mvp for Such Hardware Projects

Reduce the Pain

Price

Business Model

Intro

Product Manifestation

Who is the Customer?

Why the emphasis on value?

What's Valuable to the Customer?

Tools & Techniques

Data Model

Low-fidelity prototyping techniques

What happens when the product is badly defined

Closing Remarks

Introduction

Step 1: Ideation

Step 2: Research

Step 3: Planning

Step 4: Prototyping

Step 5: Sourcing

Step 6: Costing

Tips for Developing a New Fashion Product

Tips for Developing New Beauty Products

Tips for Developing New Food Products

Introduction - The 6 Key Elements of Product Discovery

Creating Discovery Alignment to enable Team Autonomy

Understanding the Problem Space of Product Discovery

Collaboratively Ideating Solutions that drive Changes in Behaviors

Prototyping Experiences to reduce Uncertainty

Testing the critical assumptions of Product Discovery Ideas

Refine validated Discovery Ideas for focused Delivery

How to Combine Discovery Elements

Introduction

Avoiding Product Strategy Confusion

What is in a Product Strategy?

Why Product Strategy is about Choices

How to make Product Strategy Choices

Executing Product Strategy Choices through OKRs

Product Strategy Key Result Examples

The Cadence of Adjusting Product Strategy Choices

What is your product or what things to consider when defining your product?

Value Streams

Product vision

Shared Products and Components

Problems of Shared Products

Intro

Ask your readers questions

How Much Should You Charge?

My Goal

Bonus #3 - Facebook Group

Segment Your List

Using emotion to drive traffic and sales

Find your niche, find your expert

Metal Lab Designs Example

Weekly Coaching

Marty’s background

His take on the state of product management

Product management theater

Feature teams vs. empowered product teams

Skills of a real product manager

The product management reckoning is here

Taking control of your product management career

The challenge of finding reliable product management advice

The disconnect between good product companies and the product management community

Top-down vs. bottom-up cultures

The shift in product management post-ZIRP era

The changing landscape of product management

The disruption of PM skills by AI

The purpose and content of Marty’s new book, Transformed

The product operating model

New competencies required for successful product teams

Marty’s thoughts on product ops

Advice for founders who don’t want product managers

Lightning round

Introduction

Above the Fold

Product Description

Strong Product Photography

Page Speed

Building Trust

Tactics to Convert Visitors into Customers

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