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Introduction to Goh Choon Phong
PART I: Three Pillars of SIA’s Brand Promise.
People are fundamental to SIA’s success!
Network connectivity.
PART II: How Can SIA Maintain Its Competitive Edge?
SIA’s portfolio strategy of premium service and low-cost carrier (LCC) across its network.
PART III: Cost-Effective Service Excellence at SIA.
Customer-facing investments are prioritised to ensure service excellence.
PART IV: What Is SIA's Commitment to Net Zero Carbon Emissions?
Singapore Airlines is committed to the 2050 net zero target.
Sustainable aviation fuel (SAF) must be part of the solution!
All relevant stakeholders must be part of the solution.
Aircraft manufacturers, fuel suppliers and service providers need to feel confident to invest in SAF.
PART V: SIA’s Strategic Outlook
As SIA has no domestic network, connecting passengers through Singapore is critical.
SIA’s investment in Air India has huge potential.
PART VI: Resilience, Agility and SIA's Learning from Crises
Shareholder support was critical.
Preparing for recovery during the crisis – easy to say, but hard to do!
“We must be first of the block when the recovery comes”.
PART VII: What Can Other Firms Learn from SIA?
Customers are front and centre!
Service recovery
Financial stability & raising funds
Choon Phong, thank you so much for this interview!