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2022/09/04Intro
Positioning, explained
Why is positioning important?
B2B vs. B2C positioning
When re-positioning a product failed
How to identify customer's pain points
How to position a product on a sales page
How technology has changed positioning
How to evaluate product positioning
Who's in charge of positioning at a company?
On storytelling
Should a company have a point of view on the market?
Dealing with gatekeepers in B2B marketing
Mistakes people make with positioning
What schools get wrong about marketing
Secrets of B2B decision-making
On success